MEDIA SELLING IS TOUGH… CHALLENGES BEYOND THE

CAPABILITIES OF TRADITIONAL CRM SOLUTIONS

Media sales is tough since it is non-standard, heavily negotiated and extremely competitive. The buyers are consolidated and use data support and algorithms to buy. Most off-line media sales teams use a broad set of heuristics based business rules to guide the sales process. This is sub optimal and often money is ‘left on the table’.
Over multiple transactions this can result in a huge opportunity cost in terms of lost yields and margins.

SCIENTIFICALLY DESIGNED PITCHES TO INCREASE THE LIKELIHOOD OF SALE

Having a system that consistently recommends the “Right price” is the key to revenue, market shares and ultimately profitability. That’s what our platform delivers. We have 4 modules to tackle sales problems, from the planning stage through to the sale itself

OUR PRODUCTS

The Sagacito® platform provides you with a suite of tools to inform and guide your sales team:

Y-MAX®

Y-max uses advanced modelling techniques to predict the “Most Likely” price and “Product Mix” to sell at by customer. Our algorithms combines several factors like rating, seasonality, inventory, competitive dynamics, client buying behaviour etc.
Our unique optimizer helps Sales teams create proposals meeting client’s campaign delivery requirements while maximizing network’s yield and inventory utilization.
This drives the most optimal revenue, margins and market share. It also has an inbuilt proposal “Approval Management” product and reduces approval times and cuts out “Bad Deals”.

BENEFITS

  • Yield improvement
  • Higher inventory fills
  • Transparent audit trail

PRODUCT FEATURES

Advertiser specific
pricing guidance
for sales teams
Optimised
product mix -Shows,
Timebands
In-built approval
assist mechanism for
central & leadership teams
Value leakage alerts
e.g. Lower Pricing,
Suboptimal mix
Deviation tracking
dashboards
360 Deal view-
Negotiation Trail,
Amendments

REV-X®

Rev-X    (revenue multiplier) is a unique AI based tool to help prospecting and pitching for the ad sales teams of various media organisations across Print, TV, Radio, Digital & OOH. The product is jointly powered by data from TAM media research services, the leading media research firm as well as Sagacito’s proprietary AI algorithms.

BENEFITS

  • Predictive sales leads :  5000+ Brands
  • Topical Opportunities :  150+ Special  Advertising Days
  • 360 Ad spend (Print, TV, Radio, Digital)

PRODUCT FEATURES


Mobile First

Plug and Play

Personalized & Curated

PROSPECT-X®

AI powered predictive ad sales lead generation tool

Prospect-X algorithms trawl the web using advanced web listening techniques and identify relevant triggers of marketing activity like product launches, facelifts, market expansion, new brand ambassadors etc. This is done daily across 5000+ brands, 100+ domains to generate actionable leads for ad sales.

Our analysis has shown that this predictive intelligence can give Sales team a lead time of anywhere between few weeks to 6 months to pitch activation, chase release orders before the eventual campaign.

BENEFITS

  • Daily delivery of leads through app/email
  • Integration available with existing CRM/Sales apps
  • Plug and Play

M-Log

Virtual meeting assistant for media sales

M-Log is a simple tool for logging and reviewing sales meetings. Whether it is regarding new deal closures or new pitches or simply PR, M-Log provides an easy way to log meetings within 3 steps. Especially in current pandemic situations where meeting transparency is limited, M-Log enables the entire organization to review important meetings and carry out interventions wherever required.

It is a mobile friendly tool which helps the users to record their voice for assigning clear action items and takeaways at the end of each meeting. The module centralizes all meeting pitches, critical closures, meeting objectives and contacts from different meetings. It also keeps track of important clients and their dynamics of dealing business, with the help of “Trail” feature. M-Log consists of an intelligence reporting mechanism, as well.

This is a ready to use tool through SAAS offering on day 1 of the implementation. It is a progressive web app which means users can use it on their laptop or mobile with equal ease.

BENEFITS

  • Very user-friendly tool
  • Email reminders for important action items
  • Full transparency

PRODUCT FEATURES

  • Mobile first
  • Plug and Play
  • Centralized contact repository
  • Easy escalations
  • Voice enabled logs
  • Usage dashboard

Schedule your demo

Sagacito® software consistently creates optimal recommendations, so your team always sells the right product at the right price to the right customer. We give your team a framework and guidance informed by data to help them become their most effective at the point of sale. We provide measurable customer insights that put you back in control of your pipeline, ultimately leading to improved sales margins and profit.

Welcome to Sagacito® – the key to successful salesmanship.

Please fill in the form to get in touch with any queries and to request a demo.

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Sagacito® Technologies Private Limited

W-129, First Floor,
Greater Kailash-1
New Delhi-110048